Search engine optimization (SEO) is evolving rapidly, just like the internet. As Google’s core algorithm for ranking web pages continues to improve upon itself, we are seeing the art of perfecting SEO get exponentially more difficult.
Recently, you may have seen SEO agencies and practitioners raising their prices. Does that mean there are no more bargains on SEO?
The party may be over — here’s why:
The SEO practitioner from 2008 would have a lot to learn in 2017.
In the early years of SEO, Google weighed heavily on the technical build of your web page structure, keyword metadata and links to your website. A decade ago, that was the rough outline of verticals you would focus on in an SEO campaign. The guidelines were loose, and as long as you had your keywords represented in your metadata and more links than your competitors, you would often rank high on search engines like Google.
Fast forward to 2017, and you’ll see that the game has changed rapidly. Google has gotten better at understanding search queries through semantics, has the ability to judge relevancy in other sites linking to you, and is geared toward the user experience, rewarding technical enhancements to websites, such as site speed.