Search engine optimization (SEO) is evolving rapidly, just like the internet. As Google’s core algorithm for ranking web pages continues to improve upon itself, we are seeing the art of perfecting SEO get exponentially more difficult.
Recently, you may have seen SEO agencies and practitioners raising their prices. Does that mean there are no more bargains on SEO?
The party may be over — here’s why:
The SEO practitioner from 2008 would have a lot to learn in 2017.
In the early years of SEO, Google weighed heavily on the technical build of your web page structure, keyword metadata and links to your website. A decade ago, that was the rough outline of verticals you would focus on in an SEO campaign. The guidelines were loose, and as long as you had your keywords represented in your metadata and more links than your competitors, you would often rank high on search engines like Google.
Fast forward to 2017, and you’ll see that the game has changed rapidly. Google has gotten better at understanding search queries through semantics, has the ability to judge relevancy in other sites linking to you, and is geared toward the user experience, rewarding technical enhancements to websites, such as site speed.
BeSearched.com’s helpful checklist,
Getting to page one!
Hello everybody the purpose of this page is to give all of you some free and informative and hopefully helpful information about getting your Website ranked on search engines. The process I would like to introduce today is called SEO better known as search engine optimization. Is your online business not being recognized by search engines? If so here are some helpful things that might help you to fix that problem.
1. Check if search engines can read your web page content.
2. Check if search engines can find your web pages.
3. Check if your web server causes problems.
It is very important that you choose a reliable hosting company. If your web server is down when search engines try to index your web pages then search engines cannot index your pages. Some web hosts even change the web pages of their clients. They insert links to other web sites on the web pages of their clients and they only show these pages to search engine spiders. Some web servers return an error message when a search engine spider wants to access a web page. Again, a search engine spider simulator can help you to find out if your pages are returned correctly when search engines visit your web site. You can find one right on our webpage at www.besearched.com
4. Check if your web page content makes sense to search engines.
It’s important that you make the content of your web pages search engine ready. Search engines must be able to find out what your web pages are about. If you put lots of keywords in your web page title, the meta tags and the body text of a web page then the web page will be somewhat relevant to many keywords. If you want to get high rankings on search engines, then the web page must be very relevant to a search term. Only highly relevant web pages can get high search engine rankings.
5. Check if your web site has the right inbound links.
Some webmasters still believe that search engines will list their web sites if they just submit it. That’s not the case. Many search engines require at least one inbound link before they list a web site. In addition, the big search engines also rank web pages based on the number and quality of the inbound links. You will need someone that is experienced in building links to find out how inbound links influence the position of the top 10 pages on Google.
6. Check if your web pages contain spam elements that will upset search engine spiders…
A single spam element can destroy all of your SEO work. If you use hidden text or other spam elements on your web page then many search engines won’t list your web site, no matter how great its content might be. If you use white text on a white background, text in invisible CSS elements or similar elements that might be interpreted as spam then you should remove these elements as soon as possible. It will be difficult to get high rankings if your web pages contain spam elements. Submitting your web site to search engines is not enough. If you want to get high rankings you must make sure that search engine spiders can access your web pages without problems. In addition, search engine spiders must find the right content on your web pages and your site must have enough inbound links.